One thing that most people can’t wrap their heads around: that businesses grow.

Most people think in terms of their salary. That if you make $50K this year, a nice increase would be to make $55K next year.

But businesses can grow 2x or 3x or 10x in one year, especially in the early years.

I remember back in the day, my friends would ask me how Starter Story was doing. I’d tell them $10k/month, and they’d be like “wait last time you told me you were making $5k/month?”. 

For them, that didn’t seem realistic. For me, I was thinking about how to reach the next growth milestone.