January 15th, 2020
Yesterday I was randomly checking Google Analytics and clicked the button for "All time" stats.

I realized we had reached 1,000,000+ users. That's unique users, not sessions or pageviews.

I tweeted about it.

I never thought two years ago that 1 million people would visit my little crappy website.

But now, it just feels normal. The site does 100k uniques/month and I'd like it to be at 500k uniques/month by the end of the year.

After a while, these numbers are hard to really wrap your head around. A million people sounds like a lot, but as someone who thinks about the numbers often, it feels like child's play to a YouTuber who often gets 1M views PER VIDEO.

What I'm trying to say is that 1M is not enough, and neither will be 10M, or probably even 1B. No number will make you happy, but it is nice to see these "milestones" happen.

I posted it on Twitter and LinkedIn and felt good about myself from all of the likes and praise, but to me, all I think about is the businesses/websites out there doing better numbers, doing 1M per month, have better conversion rates, or just more revenue.

There is a way deeper story to that 1M number. There's always a deeper story to anyone that's sharing their numbers on social media, to friends, investors, etc. You always want more. For me, that's more revenue, increased engagement, etc - always going for the next milestone - and that's OK!