August 4th, 2023
How I built a $1M business on 2 hours a day.

This is the story of how I changed my life from a Starbucks:



POV:

It's 2017 and:

- I'm 5 years into "working for the man"
- I'm $50,000 in debt
- I feel like there's no way out

Me: "I'm going to start a side project to get myself out of this."

--

Months go by.

No progress.

Same old story...

Full of ideas and dreams with no plan on how to execute them.

Until...

--

I'm gifted the book "Deep Work."

Deep work is the state of focused, undistracted, and highly productive work where one can reach a state of flow and accomplish meaningful tasks.



Why do I struggle so much with actually getting sh*t done?

Maybe deep work is the answer?

My plan:

1. After I get off work, go straight to Starbucks
2. Order a large drip coffee
3. Turn off phone, turn on site blocker
4. Work on my side project for 2 hrs

--

October 18, 2017:

I get off work. I order my coffee. I sit down, turn off my phone and start working.

"Wow, this is so f*ing hard."

2 hours of pain and suffering later...

"This is the most progress I've made in years."

--

I go back the next day, and the next day.

Suddenly, I'm addicted to that feeling of progress.

What originally felt like a struggle now feels fun.

Deep work is thrilling, and the 2 hours fly by. 

Flow state.

I start to look forward to these sessions. 

I'm building a habit.

--

There's just one issue: I'm wiped out after work...

I switch to the morning, and my progress accelerates even more!

New routine:

1. Wake up 6AM, go straight to Starbucks
2. Order lg drip coffee
3. Turn off phone
4. Work on side project for 2 hrs
5. Go to my day job

--

I did this routine for 365 days.

October 18, 2018 (1yr later):

- I've built a side project (starterstory.com) making $3,000/mo
- I've paid off ~$30K in debt
- I've made plans to quit my FT job to go all in on Starter Story
- I've learned how to actually execute on sh*t

--

Now starterstory.com is making $1M/year.

But... I certainly wasn't perfect. Of course I missed days!

However, I got addicted to the process, and the PROGRESS.

& I found myself doing 3,4, even 5 hours of deep work on days when I had the energy.

--

Tl;dr:

1. do deep work
2. consistently
3. over a long period of time

And you'll make a sh*t ton of progress.

I recommend this routine to anyone building anything.

I still find two hours every day for deep work.