April 5th, 2020
For context on this:


So, time to decide my new April skill.

It will be:

Side project marketing / PR stunts

One thing that I see time and time again from successful bootstrapped startups is the power of side project marketing, or "engineering as marketing", or PR / publicity stunts.

These are fun little side projects or ideas that don't always work, but when they do, they can be really big.

I felt this firsthand when I launched a startup in 24 hours. I got 1500 new followers on Twitter overnight.

For this month of April, I want to:

  • Launch a couple side project marketing projects
  • Research PR stunts and other unique ideas
  • Do something crazy

Some things that inspire me:


I've actually been working on something this weekend - I will be launching it tomorrow on Product Hunt! Stay tuned.

Update: here it is.