February 15th, 2020
Here's something I noticed.

Being active on Twitter / Instagram / Reddit / other social media makes me not only less productive, but less motivated to work on my business.

Let's compare two time periods.

Two weeks ago

  • I hadn't been posting much on social media.
  • Mostly heads down working on features.
  • I was excited to work on these features.
  • I found myself in the zone for 3-4 hours at a time.
  • I could go to the library/coffee shop and just crush it.
  • I was in flow.
  • I was moving fast.
  • I was getting a lot done.
  • I was happy and excited.

This week

  • Posting a lot on social media, had a Hacker News post go viral.
  • Mostly checking social media, HN comments, responding to lots of emails and customer inquiries / support.
  • I was less excited to work on features. It felt more like a chore.
  • It was hard to get in the zone longer than 10 minutes.
  • I couldn't focus for long periods of time.
  • I was moving really slowly, it took me 3 days to do a feature that I think I could have crushed in 1.5 days.
  • I was nervous and reactive, in general.

It also has very little to do with money, this week was one of the best performing weeks for both Pigeon and Starter Story in terms of new customers.

I need to figure out how to stay in the mindstate of two weeks ago, even if it's at the expense of short term social media gains and even some revenue / customers.

I think that the key to success for me is to stay minimalistic in my digital endeavors. Create content but don't read comments. Stop checking analytics so damn much. I know it's something I'll look back on and wish I ignored almost completely.